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Content Distribution More Important Than Content Creation

Content distribution has replaced content creation as the most important marketing goal. While “content is king” has been a buzzword for the last few years, savvy marketers have realized that distribution is the biggest challenge facing content creators today.

Even stellar messaging is virtually useless if no one reads it, and with volumes of fresh content being produced every day, attracting the attention of your target prospects is an uphill battle.
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Social Sellers Are 79% More Effective, Here's Why [Infographic]

Savvy Sales teams know the importance of embarking on a social selling strategy. What they often don't know is where to begin. 

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How To Leverage Social Media To Fuel Your Predictable Growth Engine

Social media is everywhere. Tweet this, pin that, post this other thing. It's inescapable, both for you and your company. However, social media isn’t something that needs to be feared. Rather, social media offers a large range of opportunities for your company, for both your Marketing and Sales teams, to create a predictable growth model for the future. 

In 2014, according to the Pew Research Center, 52% of Internet users now use 2 or more social media platforms—up from just 42% in 2013! What this means for your company, is that you have more opportunities and more channels to work with to communicate with your audience. Leverage your target prospects' "watering holes" and use social media to engage with them. 

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3 Sales Prospecting Tips That Prove Sales Is Still About Relationships

Sales leaders today have it so easy. Sales prospecting has never been easier. There are hundreds of tools and technologies available to the modern sales leader. They can track calls, log conversions, and even detect what piece of marketing content was responsible for generating a lead. They don't even have to meet a prospect face to face anymore!

A lot has changed since the days of our fathers and grandfathers. Try explaining how technology impacts the sales process today and they sit there, mouths agape, with a puzzling look on their face. You know what they’re thinking: “Back in my day, we traveled all over the country to meet our prospects…” blah, blah, blah. Well Gramps, those days have changed. (Thankfully!) But while the methods we use to connect with prospects may have changed, the importance of nurturing relationships has not. 

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Leverage LinkedIn To Generate More Leads With These 7 Hacks

LinkedIn has skyrocketed in popularity to become one of the most important B2B social media tools. The ability to network and prospect using this social media rockstar is comparable to no other platform. Business professionals in all industries are harnessting its' power. But, are you using it to its’ full potential?

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The Most Common Twitter Habits of Sales Leaders

What are other sales reps doing on Twitter? Who do they follow? What do they share?

Wouldn’t it be great to know what others in your industry are doing on social media? Leadtail and Hoovers released a report last month that focused on just that. Aside from uncovering sales reps’ Twitter trends, what surprised them most about the results was how often sales reps are engaging with marketing-related content. Their findings give weight to the increased importance of smarketing—the alignment between sales and marketing.


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3 Social Media Time-Savers To Bring Your Accounts Back To Life

There are never enough hours in the day.

When your business has many different components to worry about—sales, marketing, content creation, managing social media accounts, and organizing company events, to name a few—it’s hard to find time for it all. And what’s usually the first job role to suffer from a lack of time? Social media management.

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Perks of Networking on LinkedIn for B2B Healthcare Businesses

Are you actively seeking prospects for your healthcare business through LinkedIn? 

The professional networking service LinkedIn, which started in 2002 and now boasts more than 300 million worldwide members is the future of prospecting. Further to that end, if you aren’t using this service as part of your B2B marketing strategy, you run the risk of falling far behind your competitors.

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How To Boost Your Brand With Social Media Buttons

Imagine this situation: a potential prospect miraculously finds a recent article you published. They want to share it with their Twitter followers. The problem: you haven’t integrated any social media share buttons! A big problem if you’re trying to gain brand awareness and generate buzz. That potential prospect will likely walk away...never to return again. 

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The State of Inbound 2016

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