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Why Your Content Marketing Strategy Isn't Generating Leads

When it comes to your online marketing strategy, your company’s content is king.  In order to make the most of it and get the highest possible return on investment (ROI), it's not enough to simply publish a few blog articles here and there. You have to get your content out there and make sure it's doing its job in order to generate those qualified leads you want.

The content you produce has the potential to bring in quality leads if you do it correctly. However, many companies see that their content marketing strategies fall short for a number of reasons. But why do companies see this shortfall?  Why aren't you seeing the lead generation you had hoped for?

Below you will find the most common reasons why content marketing strategies fall short, as well as some tips for avoiding them and optimizing your content for a higher ROI.

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3 Tips for Creating a Sales Driven Website

Being serious about sales requires a serious website these days. A website is the quickest way to get your message, produc,t or service out to the public. A potential sale will more often than not take one look at your website and decide right then and there whether or not to do business with you.

The good news is that you don’t have to be the next Steve Jobs to have your message reach the masses. 

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SEO vs. Content Marketing: The Evolution of Quality Over Quantity

“Delivering an exceptional experience and building a true web brand are now essential to long-term SEO success,” Rand Fishkin, co-founder of Moz, an authority in search ranking. 

We couldn’t agree more. After decades of being in the leader position of digital marketing strategies, SEO is losing ground to an up-and-coming player in the game—content marketing. More specifically, user-friendly content marketing. So what’s all the hype about? And where does SEO fit in today’s marketing environment?

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Convert Web Traffic Into Sales With These SEO Strategies

Marketers are on a never-ending quest to make the huge world of SEO and organic traffic just a little bit smaller so they have a chance of being found amidst all the noise. It’s a daunting task to say the least.

SEO (Search Engine Optimization) achievement is guided by how much organic traffic a website is experiencing. So it is the marketer’s job to perform keyword research and constantly be measuring and analyzing search ranking metrics to get their websites found. Your next customer is out there searching for you, are you sure you’ve done everything you can to help them find you? 

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The State of Inbound 2016

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