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Sales Enablement Tools: Tips, Best Practices & Strategy

Sales enablement is the process with which Sales and Marketing remove themselves from the mindset of working separately and learn to bring their talents together to close more deals. In short, sales enablement puts the right tools and resources in the hands of your sales reps so that they can present them to their prospects at the right time. 

Because buyers today are more risk-averse, sales enablement tools are a necessity for Sales teams looking to differentiate themselves. In this article, we examine what these buyers look like, why Sales and Marketing are disconnected, and best practices for creating a sales enablement strategy that maps your tools and resources to the sales cycle. 

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