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How Does Lead Scoring Boost Sales Conversions? [Infographic]

Big data, predictive analytics, lead scoring. All of these terms can essentially mean the same thing: they help sales and marketing teams improve sales conversions. 

Lead scoring isn't a new concept, but when combined with marketing efforts, lead scoring can take on a whole new meaning. This infographic attempts to illustrate the benefits that lead scoring and its' data can have for companies looking to grow. 

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Predictable Growth Starts With An Optimized Sales Funnel

We all know that every company wants to grow sales numbers--that’s the name of the game. But the only thing worse than not growing sales numbers is having no idea when sales will grow, or even if sales can grow.

For a long time, many people believed that to increase sales, all you need is more salespeople. However, things have changed in recent years, and new technologies and strategies now hold the key to growth--predictable growth. That’s right, it’s now possible to accurately predict when your sales will grow--and, if your sales aren’t growing, it’s now easier to diagnose the problem more systematically.

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How To Leverage Social Media To Fuel Your Predictable Growth Engine

Social media is everywhere. Tweet this, pin that, post this other thing. It's inescapable, both for you and your company. However, social media isn’t something that needs to be feared. Rather, social media offers a large range of opportunities for your company, for both your Marketing and Sales teams, to create a predictable growth model for the future. 

In 2014, according to the Pew Research Center, 52% of Internet users now use 2 or more social media platforms—up from just 42% in 2013! What this means for your company, is that you have more opportunities and more channels to work with to communicate with your audience. Leverage your target prospects' "watering holes" and use social media to engage with them. 

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The State of Inbound 2016

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