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Three Keys to Crafting Effective Marketing Objectives

Tony Robbins once said, “Setting goals is the first step in turning the invisible into the visible.” Without a concrete plan in place, it’s difficult to track progress. Setting marketing objectives early on will help you and your company improve.

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What Should Your Marketing Quota Be?

In the unique business environment we work in today, Sales and Marketing work together to achieve a common goal—sustainable, predictable revenue growth. To get here, Sales has a quota that must be met to contribute to the recurring revenue goal. 

But what about Marketing? What is their contribution to revenue? Marketing, like Sales, should be held responsible for their contribution to revenue with a quota that aligns with their processes. 

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The State of Inbound 2016

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