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The Data-Backed Case for an SLA Between Marketing and Sales

Sure, you’re likely aware that aligning your sales and marketing teams is best practice in the world of inbound selling. A Service Level Agreement (SLA) that defines KPIs and sets expectations for both sides is considered the most effective approach. But creating an SLA and changing lingering negative perceptions between the two teams might be a big ask of your company - how can you prove that doing so is going to yield results that make it worth it?

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Don't Waste Your Time - Cold Calling Is Dead


 Cold calling can be stilted and awkward, and is largely ineffective.

Bury your high-pressure sales tactics and your unrefined contact lists, because cold calling is dead.

Though it lived an impactful life and is considered the defining voice of a generation of relentless salesmen, cold calling’s death comes as no surprise for those who knew it best. Its practices and habits are unsustainable in contemporary business, a world in which advising is valued over pushing.

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How to Improve Marketing and Sales Alignment

The buyer is always right — now more so than ever, in part because they’re more educated about products and services thanks to a wealth of informational marketing material online. This means sales no longer controls the flow of information in the buying process. If customers have a question about a product or service, they can pull up Google and receive an answer instantly, privately, and from a variety of sources.

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Improve the Way You Sell with These 10 Inbound Sales Tips

 Buyer behavior is changing. Because of all the information readily available on the Internet, buyers now have the power in the buying-selling relationship. And because they don’t need to come directly to Sales reps for information, you may have less opportunities to even make pitches.

However, as shown by a recent study conducted by Moz and Fractl, buyers agree that inbound marketing tactics are effective ways to reach them, as illustrated in the chart below:

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Win More Deals by Leveraging Content & Marketing Insights

Okay, so you’ve generated a huge influx of inbound leads, you’ve nurtured and developed them through your sales funnel (through their Buyer’s Journey), and you’ve even reached out and made the first contact—now what?

Well, now it’s time to work toward closing those prospects into customers—it’s time to win more deals. Luckily, adopting Inbound Sales into your organization does more than just generate and nurture leads; it actually provides your Sales team a framework for systematically and effectively closing more deals, based around your company’s marketing content and insights.

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Sales Tips for Engaging with Inbound Leads

If your company is beginning to see the benefits of your inbound marketing efforts, if you’re starting to see more and more inbound leads coming to your website and downloading your content, it’s time to take the next step—engaging with your inbound leads.

Despite the fact that Marketing is usually responsible for the top of the funnel (ToFu), Sales can be involved throughout the Buyer’s Journey, throughout the entirety of the sales funnel. By adopting Inbound Sales, following the principle of Always Be Helping, and by establishing yourself as a trusted advisor, you can create a meaningful relationship with your leads from the very beginning, which can be carried through to the end.

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Has Sales Really Changed, Or Is It All Hype?

Has Sales really changed? It depends on who you ask. Millennials and younger generations of sales leaders might say no, because they don't know any different. But ask the veteran sales leaders and their answer will undoubtedly be "yes". 

Yes, Sales has changed. In the old days, radio ads, telemarketing, and television ads used to tell our customers what they needed, and why our products and services were the answers to their problems. Our salespeople used to serve as gatekeepers to information, providing it only to those who bought into our company.

Now, buyers are armed with more information than ever before, making the traditional gatekeeping sales rep a thing of the past. How can modern sales leaders hope to compete in this complexing buying environment? 

With a modern approach to selling that puts the customer first. 

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Cold Calling is Dead, Inbound Selling Is In: What You Need To Know

Anyone who has ever prospected the good ‘ol fashioned way knows just how tedious it is. Calling people you don’t know anything about, trying to sell them on your products and services? Sound familiar? What’s worse is that this has happened to us all, so we know how off-putting it can be.

Fortunately, those days are over. The days of cold calling and mass emails are behind us. Inbound selling has enabled us to prospect in new (and more productive) ways. Here’s how.

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Inbound Selling = The New Solution Selling

Everything is changing. From the way we buy to the way we sell, and everything in between.

We’re living in a revolution, a sales revolution, and it’s time to adapt our strategies. Unlike in the old days, when salespeople served as gatekeepers, tempting potential buyers into conversations with the allure of information, buyers are now hold all of the power. The internet has provided buyers with the opportunity to research every aspect of every product and service on the market—even yours.  

And yet, there is still hope. Salespeople are not extinct, and are still imperative to the survival of business. However, they must fill a slightly different role. They must fill the role of the inbound salesperson.

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3 Ways Inbound Selling Is a Lot Like Dating

In the spirit of Valentine's Day, a comparison of inbound selling and dating. 

You're probably thinking, how in the world do these two go together? We kind of were at first, too. But then it dawned on us, just as their are many options (or fish in the sea) when dating, so too are there when shopping for products and services to solve our problems. Let's take a closer look.

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The State of Inbound 2016

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