Demand generation is everything you do to get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.Read More
Okay “Do it yourselfers,” this one is for you. You need to automate and scale quickly, but the budget is limited (limited but not none), so for the time being, your boss (maybe yourself) hopes you’ll figure it out. This is a good time to ask for a bonus plan for your exclusive smarketing (sales + marketing) role. Because the ability to perform both a sales and marketing function effectively deserves a big reward.
So let's get into it, the solo smarketing hacks your business needs to scale quickly.
A Marketing quota? Yes. If you don't already have one, it's time to start thinking about how you will hold Marketing accountable for sales growth. The complex buying process has spawned a need for Sales and Marketing to work together to generate more leads and convert those leads into sales opportunities. Both sides support each other as they work towards measurable goals.
It’s a complicated concept for teams to grasp if they’ve never assigned Marketing a quota before. And your Marketing team may not be happy about it at first. But the profitability of your business is dependent on the ability of Sales and Marketing to work together. So get your teams on board with this process or get ready to jump ship.Read More
The beginning of the year always begins on an ambitious note. However, as the months and quarters go by, some of that ambition begins to wane. That’s not to say you don’t still have the same goals you started with in January, but the realities of running a business manifest and it becomes harder to keep those ambitious resolutions.
Maybe these goals sound familiar: create brand awareness and generate more quality leads, or in other words, achieve demand generation and lead generation. These goals require very different strategies, but you can kill two birds with one stone using one powerful weapon—inbound marketing.Read More