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5 Steps to the Perfect Explainer Video Script

An explainer video is a powerful marketing tool, summing up the advantages of your product or service in a short, entertaining format. One of the most important steps of explainer video production (and arguably one of the trickiest) is to write a great script. According to Kissmetrics, "A well written script is the key to a successful explainer video. It’s the foundation upon which everything else is built". 

While hiring outside help to write your video's script for you is an option, if you are choosing to go it alone, be sure and follow these 5 steps to writing the perfect explainer video script:

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How the Right Overview Video Can Be Your #1 Sales Tool

Did you know four times as many people would rather watch video about a service or product than read a blog or article about it?


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Six Effective Ways To Promote Your 2017 Video Marketing Content

55% of people watch online video content on a daily basis. Suffice it to say that your videos should be central to your marketing strategy. After all, what good is your product if you can't convince anyone to try it? The way that you market yourself is essential to your success, and to that end, here are six effective ways to promote your 2017 video marketing content.

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How Can Video Marketing ImproveYour Business For 2017

To say that the video revolution is changing the world around us for is something of an understatement. This is particularly true in the world of business, where an optimal video marketing strategy has been responsible for connecting with a whole new generation of consumers in a meaningful and organic way.

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Video Marketing Trends For B2B Companies | Inbound Marketing

To say that a video marketing strategy should be the foundation of any B2B campaign in the modern era is something of an understatement. Video marketing isn't just popular - it's also wildly effective, particularly when it comes to insuring a ROI for your company. According to a study conducted by HubSpot, video marketing can improve just about every aspect of your campaign in a variety of ways. Even the simple act of including a well-produced, professional video on your landing page can increase conversion rates by an incredible 80%. Video marketing is an efficient way to increase exposure in the B2B space, as 92% of mobile video consumers are likely to share a video they enjoy with others.

[DOWNLOAD] Is Your Company Ready For 2017's Marketing Trends?

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Why It's Time to Include Demo Videos in Your List of Sales Enablement Tools

Type "sales enablement tools" into Google, and you get a whopping 709,000 results. Scroll down the list, and you'll see a blend of content analytics plugins, sales training tools, sales management applications and much more. Forty percent of companies say they now use sales enablement metrics, and these tools serve various functions: business intelligence, B2B marketing and lead generation.

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[Video] Get More (Leads) Out of Content with Video

The chances of a complete stranger engaging with your business are much higher if you supply them with video - in fact, social video generates 1200% more shares than text and images COMBINED. 

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5 Video Marketing Best Practices

Research from comScore shows that 64% of consumers are more likely to buy a product after watching a video about it. Meanwhile, research from Forbes indicates that after watching a video, 65% of executives visited a vendor’s site, while another 39% went out of their way to actually call a vendor.

It’s pretty safe to say that videos are effective—and 70% of marketing professionals would agree. But before you go out and create a video for your company or for your latest product, read through this list of 5 video marketing best practices, to make sure that you get the most out of your next video campaign.

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The Power of Explainer Video in Your Sales Funnel

In any given minute, 300 hours of video is uploaded to YouTube. That’s 12 ½ days worth of video every minute, or about 50 years worth of video every day. So it’s no wonder why Cisco predicts that by 2017, video content will make up 69% of all web traffic.

So between the videos of corgi puppies walking down stairs, cats playing the piano, and all the other noise on the Internet, it might be hard for your company to stand out—unless, of course, you have your own awesome videos to capture the attention of visitors on your site.

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Build a Buyer-Centric Video Marketing Strategy

Video is taking over the Internet. Every minute, 300 hours of video content is uploaded to YouTube, which has over 1 billion users ready to consume that content. This means one of two things: 1. Businesses have a great medium for sharing engaging content with potential buyers, or 2. We’re all going to become brainwashed zombies.

For the sake of time, we’re just going to cover #1, considering that 70% of marketing professionals believe that video converts better than any other medium—and that’s a huge opportunity.

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The State of Inbound 2016

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