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How Does Lead Scoring Boost Sales Conversions? [Infographic]

Big data, predictive analytics, lead scoring. All of these terms can essentially mean the same thing: they help sales and marketing teams improve sales conversions. 

Lead scoring isn't a new concept, but when combined with marketing efforts, lead scoring can take on a whole new meaning. This infographic attempts to illustrate the benefits that lead scoring and its' data can have for companies looking to grow. 

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The State of Inbound 2016

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