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Why Today's Sales Team Needs Marketing Qualified Leads To Close Deals

The ultimate goal of every Sales team is to close Sales Qualified Leads into customers. You know you need x amount of qualified leads in the pipeline in order to close x amount of deals every month. But do you know how many Marketing Qualified Leads you need?

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Cold Calling is Dead, Inbound Selling Is In: What You Need To Know

Anyone who has ever prospected the good ‘ol fashioned way knows just how tedious it is. Calling people you don’t know anything about, trying to sell them on your products and services? Sound familiar? What’s worse is that this has happened to us all, so we know how off-putting it can be.

Fortunately, those days are over. The days of cold calling and mass emails are behind us. Inbound selling has enabled us to prospect in new (and more productive) ways. Here’s how.

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The Hand Off: From a Marketing Qualified Lead To a Sales Qualified Lead

When on the ice, Chicago Blackhawks Jonathan Toews and Patrick Kane know just how to connect. They read each other, they know their plays, and they work together to turn assists into game-winning goals. With just a little less ice and without the shoulder pads, your Sales and Marketing Teams can work together to turn leads into sales in a similar manner.

But, just as Toews and Kane have to read one another and internalize their plays, both Sales and Marketing have to work together in establishing how and when a lead gets passed from Marketing to Sales.

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The State of Inbound 2016

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