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How To Build An Effective Review Strategy

In today’s marketplace, buyers have more control than ever when it comes to making purchase decisions. Enthusiastic salespersons are no longer the first point of contact; Google is.

Companies like Yelp and Angie’s List have made millions in B2C by simply enabling customers to take control. There’s nobody we trust more than our peers and people who aren’t motivated by money to recommend a product or praise its attributes. In fact, 92% of customers read online reviews before making a purchase decision! Although some companies might be frightened by the idea of easy-to-find, up-to-date customer feedback, SmarkLabs sees this buyer journey revolution as an excellent opportunity for B2B companies to stay honest and be accountable to the products and services that they’re selling.

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Content Distribution More Important Than Content Creation

Content distribution has replaced content creation as the most important marketing goal. While “content is king” has been a buzzword for the last few years, savvy marketers have realized that distribution is the biggest challenge facing content creators today.

Even stellar messaging is virtually useless if no one reads it, and with volumes of fresh content being produced every day, attracting the attention of your target prospects is an uphill battle.
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Top Trends in B2B Marketing Strategy to Consider

When you're researching marketing ideas for your company, you'll likely come across loads of advice that doesn't apply to your business model. Most marketing advice is aimed at companies that sell directly to consumers, which usually isn't relevant to B2B marketing. When you're a business selling to other businesses, you have a whole new set of rules to follow. Here are some of the best B2B marketing strategy trends that will help your sales shoot through the roof.

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Three Keys to Crafting Effective Marketing Objectives

Tony Robbins once said, “Setting goals is the first step in turning the invisible into the visible.” Without a concrete plan in place, it’s difficult to track progress. Setting marketing objectives early on will help you and your company improve.

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How to Improve Marketing and Sales Alignment

The buyer is always right — now more so than ever, in part because they’re more educated about products and services thanks to a wealth of informational marketing material online. This means sales no longer controls the flow of information in the buying process. If customers have a question about a product or service, they can pull up Google and receive an answer instantly, privately, and from a variety of sources.

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Is Marketing Automation Worth It?

Inbound marketing automation may be a new phrase to you. Don’t worry, you’re not alone in that category. Despite being around for at least a decade, inbound is finally starting to make its way into the mainstream. After researching the term, you may be wondering: Is inbound marketing automation really worth it?

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How Does Lead Scoring Boost Sales Conversions? [Infographic]

Big data, predictive analytics, lead scoring. All of these terms can essentially mean the same thing: they help sales and marketing teams improve sales conversions. 

Lead scoring isn't a new concept, but when combined with marketing efforts, lead scoring can take on a whole new meaning. This infographic attempts to illustrate the benefits that lead scoring and its' data can have for companies looking to grow. 

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What Should Your Marketing Quota Be?

In the unique business environment we work in today, Sales and Marketing work together to achieve a common goal—sustainable, predictable revenue growth. To get here, Sales has a quota that must be met to contribute to the recurring revenue goal. 

But what about Marketing? What is their contribution to revenue? Marketing, like Sales, should be held responsible for their contribution to revenue with a quota that aligns with their processes. 

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The Sales Team 6: LeadGen Secret Weapons Developed By Marketing

Let’s be honest here. We all know that the Sales team is the guts and glory of the business. They’re the ones going in on the front lines, doing the dirty work, negotiating, and winning the battle. They get all the honors after the deal has closed. But what about the Marketing team?

If the Sales team is the brute force, the ones that carry out the mission, Marketing is their secret weapon. Marketing creates the tools Sales needs to get the job done. Under the content marketing umbrella, there are 6 secret weapons that promote LeadGen and lead nurturing efforts. We call these the Sales Team 6.

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Sales Growth Lessons From Quarterback Andrew Luck

“Nice hit!”

Not a remark you’d expect to hear from a NFL quarterback who just got sacked. But that’s exactly what Andrew Luck, quarterback of the Indianapolis Colts, has been telling his opponents, leaving them and the rest of the sports world baffled.

In a sport that is fueled mostly by aggression, it’s refreshing to see a young player shake up the game. There’s some speculation about whether his unconventional complimenting is a tactic to get in his opponent’s heads or if he just admires a good ol’ fashioned hit as part of the beauty of football. Either way, there are sales lessons to be learned from Andrew Luck.

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The State of Inbound 2016

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