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3 Must-Haves To Go Digital With Your Healthcare Marketing Strategy

It’s not news that the way that decision makers are making big purchasing decisions has changed. The buying (and consequently selling) environment has evolved into a longer, more complex process. This is no exception in the healthcare industry where big purchases are far more common. 

Because people are armed with more information than ever before, they have become sophisticated, educated buyers that are more skeptical about making decisions. Most decision makers are already more than halfway through the decision-making process by the time they speak to a sales rep thanks to their own savvy research.

How can your business combat this challenging sales environment?

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Perks of Networking on LinkedIn for B2B Healthcare Businesses

Are you actively seeking prospects for your healthcare business through LinkedIn? 

The professional networking service LinkedIn, which started in 2002 and now boasts more than 300 million worldwide members is the future of prospecting. Further to that end, if you aren’t using this service as part of your B2B marketing strategy, you run the risk of falling far behind your competitors.

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4 Steps To Redefine Your Medical Marketing Campaign

To answer your question: yes, medical marketing is different than say just marketing in general. All marketing efforts attempt to target specific audiences. But because medical marketing deals specifically in the healthcare industry, the strategies and methods used to target specific prospects are particularly distinct.

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Is Your B2B Healthcare Business Using Medical Marketing Consultants?

In the B2B healthcare industry, competing for customers is a challenge that costs time and money. If you don’t do it right, you’ve wasted valuable resources that could have better been used elsewhere. Why not work with a team of medical marketing consultants that know your business, in and out, and are dedicated to providing you with industry-specific solutions?

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The Keys To Successfully Marketing To Doctors Offices

Doctors might be the hardest people to get a hold of. So where does that leave you when trying to market to them? Marketing to doctors’ offices is a skill that can only be mastered through creative, innovative, and integrated smarketing efforts. Smarketing, the alignment between sales and marketing, is a key component of successfully landing a meeting with doctors.

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What Your Healthcare Marketing Agency Can Do For You

If it’s been a while since you’ve analyzed your marketing strategy, or maybe you’re just feeling disenchanted by your current efforts, it is probably time that your business inject some change into it. The healthcare industry is constantly innovating, so shouldn’t your marketing plan change with it? It’s time you considered what a healthcare marketing agency can do for you.

Marketing and advertising from the days of Mad Men consisted primarily of general agencies that would represent clients from every different industry imaginable. It didn’t matter if you were selling cigarettes or diapers, the agency had you covered. This may have worked back then when disruptive forms of marketing were the norm; but today, the game has changed. Trust us, it’s for the better.

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The State of Inbound 2016

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