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[Podcast Insight] How to Grow Leads and Pipeline Efficiently

SmarkLabs is spotlighting worthwhile podcasts that showcase thought leadership and solve problems faced by marketers and salespeople. You'll find a link to the episode below, and our notes if you prefer reading to listening. Check out what we've been learning!

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Cut the Fluff: Put an End to Crummy Cold Sales Emails

Imagine receiving hundreds of the same humdrum sales emails each day. Sounds awful, right? Unfortunately, this is the reality for many in sales these days. Many emails never even make it to the prospect's desktop. Some are filtered out by spam barriers and others are placed in the trash by the user themselves.

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Is Marketing Automation Worth It?

Inbound marketing automation may be a new phrase to you. Don’t worry, you’re not alone in that category. Despite being around for at least a decade, inbound is finally starting to make its way into the mainstream. After researching the term, you may be wondering: Is inbound marketing automation really worth it?

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8 Email Marketing Tips for a Totally Kick Ass Campaign

Even though some people might make the claim that email is dead, or that it’s nothing but spam these days, it is still one of the most powerful marketing tools out there—especially considering email can be used to reach such a large number of people with personalized messages.

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The State of Inbound 2016

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