In today’s web-based world where business is conducted increasingly online and meetings are held either over-the-phone or behind a screen, it makes sense that companies who are looking to establish themselves as thought leaders in the industry would want to host webinars. Webinars are a great way to network with fellow professionals, all while increasing brand awareness for your company and developing your reputation as an industry expert - right from the comfort of your own office (or home).Read More
Did you know four times as many people would rather watch video about a service or product than read a blog or article about it?
55% of people watch online video content on a daily basis. Suffice it to say that your videos should be central to your marketing strategy. After all, what good is your product if you can't convince anyone to try it? The way that you market yourself is essential to your success, and to that end, here are six effective ways to promote your 2017 video marketing content.Read More
Changes within the world of business are causing the idea of specific "business hours" to fade away. Customers are located all around the world, encompassing many different time zones and schedules. In order to reach all of these individuals, businesses are moving into environment where online communication never stops and connections can be made at any time of day.Read More
To say that a video marketing strategy should be the foundation of any B2B campaign in the modern era is something of an understatement. Video marketing isn't just popular - it's also wildly effective, particularly when it comes to insuring a ROI for your company. According to a study conducted by HubSpot, video marketing can improve just about every aspect of your campaign in a variety of ways. Even the simple act of including a well-produced, professional video on your landing page can increase conversion rates by an incredible 80%. Video marketing is an efficient way to increase exposure in the B2B space, as 92% of mobile video consumers are likely to share a video they enjoy with others.Read More
Marketers are on a never-ending quest to make the huge world of SEO and organic traffic just a little bit smaller so they have a chance of being found amidst all the noise. It’s a daunting task to say the least.
SEO (Search Engine Optimization) achievement is guided by how much organic traffic a website is experiencing. So it is the marketer’s job to perform keyword research and constantly be measuring and analyzing search ranking metrics to get their websites found. Your next customer is out there searching for you, are you sure you’ve done everything you can to help them find you?Read More
It’s not news that the way that decision makers are making big purchasing decisions has changed. The buying (and consequently selling) environment has evolved into a longer, more complex process. This is no exception in the healthcare industry where big purchases are far more common.
Because people are armed with more information than ever before, they have become sophisticated, educated buyers that are more skeptical about making decisions. Most decision makers are already more than halfway through the decision-making process by the time they speak to a sales rep thanks to their own savvy research.
How can your business combat this challenging sales environment?Read More