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[Podcast Insight] How to Grow Leads and Pipeline Efficiently

SmarkLabs is spotlighting worthwhile podcasts that showcase thought leadership and solve problems faced by marketers and salespeople. You'll find a link to the episode below, and our notes if you prefer reading to listening. Check out what we've been learning!

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5 Effective Account-Based Marketing Strategies For B2B Companies

One of B2B marketing’s emerging innovations is Account-Based Marketing (ABM). According to SiriusDecisions market research, 70% of respondents spent more on ABM in 2016 than the previous year; an ISTMA study found that almost 85% of marketers who measure ROI (so, the good ones) say ABM generated higher returns than any other marketing approach. That’s HUGE.

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The State of Inbound 2016

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