To say that the video revolution is changing the world around us for is something of an understatement. This is particularly true in the world of business, where an optimal video marketing strategy has been responsible for connecting with a whole new generation of consumers in a meaningful and organic way.Read More
One of the classic methodologies for defining a sales qualified lead has been the BANT methodology, standing for Budget, Authority, Need, and Timeframe. Some industries still use this definition to great effect; however, the rapid change in the global economy over the past decade has pushed the envelope and more companies are shifting to a non-BANT definition for looking at a sales qualified lead.Read More
Imagine receiving hundreds of the same humdrum sales emails each day. Sounds awful, right? Unfortunately, this is the reality for many in sales these days. Many emails never even make it to the prospect's desktop. Some are filtered out by spam barriers and others are placed in the trash by the user themselves.Read More
To say that a video marketing strategy should be the foundation of any B2B campaign in the modern era is something of an understatement. Video marketing isn't just popular - it's also wildly effective, particularly when it comes to insuring a ROI for your company. According to a study conducted by HubSpot, video marketing can improve just about every aspect of your campaign in a variety of ways. Even the simple act of including a well-produced, professional video on your landing page can increase conversion rates by an incredible 80%. Video marketing is an efficient way to increase exposure in the B2B space, as 92% of mobile video consumers are likely to share a video they enjoy with others.Read More
The modern sales and marketing professions are becoming increasingly intertwined, and with good reason; to generate truly qualified leads, sales and marketing departments must be in constant communication regarding company messaging and revenue goals.Read More
Too often, strategic content marketing is reserved for the consumer market. However, there's every opportunity for utilization and optimization in the B2B market, as well. B2B companies who try to implement content marketing often misunderstand the concept, thinking that strategies must be modified in huge, overarching ways due to differences in the B2C and the B2B markets. Here are just a few additional reasons that B2B companies fail at content marketing:Read More
In today’s marketplace, buyers have more control than ever when it comes to making purchase decisions. Enthusiastic salespersons are no longer the first point of contact; Google is.
Companies like Yelp and Angie’s List have made millions in B2C by simply enabling customers to take control. There’s nobody we trust more than our peers and people who aren’t motivated by money to recommend a product or praise its attributes. In fact, 92% of customers read online reviews before making a purchase decision! Although some companies might be frightened by the idea of easy-to-find, up-to-date customer feedback, SmarkLabs sees this buyer journey revolution as an excellent opportunity for B2B companies to stay honest and be accountable to the products and services that they’re selling.
Even stellar messaging is virtually useless if no one reads it, and with volumes of fresh content being produced every day, attracting the attention of your target prospects is an uphill battle.