SmarkLabs is spotlighting worthwhile podcasts that showcase thought leadership and solve problems faced by marketers and salespeople. You'll find a link to the episode below, and our notes if you prefer reading to listening. Check out what we've been learning!Read More
One of B2B marketing’s emerging innovations is Account-Based Marketing (ABM). According to SiriusDecisions market research, 70% of respondents spent more on ABM in 2016 than the previous year; an ISTMA study found that almost 85% of marketers who measure ROI (so, the good ones) say ABM generated higher returns than any other marketing approach. That’s HUGE.Read More
An explainer video is a powerful marketing tool, summing up the advantages of your product or service in a short, entertaining format. One of the most important steps of explainer video production (and arguably one of the trickiest) is to write a great script. According to Kissmetrics, "A well written script is the key to a successful explainer video. It’s the foundation upon which everything else is built".
While hiring outside help to write your video's script for you is an option, if you are choosing to go it alone, be sure and follow these 5 steps to writing the perfect explainer video script:Read More
In today’s web-based world where business is conducted increasingly online and meetings are held either over-the-phone or behind a screen, it makes sense that companies who are looking to establish themselves as thought leaders in the industry would want to host webinars. Webinars are a great way to network with fellow professionals, all while increasing brand awareness for your company and developing your reputation as an industry expert - right from the comfort of your own office (or home).Read More
Did you know four times as many people would rather watch video about a service or product than read a blog or article about it?
55% of people watch online video content on a daily basis. Suffice it to say that your videos should be central to your marketing strategy. After all, what good is your product if you can't convince anyone to try it? The way that you market yourself is essential to your success, and to that end, here are six effective ways to promote your 2017 video marketing content.Read More
One of the primary quandaries facing B2B companies is how to design a website that will maximize inbound lead conversions. Pinpointing what causes a potential B2B buyer to inquire about your products or engage your services versus leaving your website and never returning can be difficult. In general, B2B vendors need to understand what their potential leads are looking for in a vendor and use this information to cultivate an aura of credibility and trustworthiness around their B2B website. To that end, following these five design tactics will help you craft a B2B website that encourages leads to take the next step.Read More
In many ways, video marketing isn't about selling a product or service at all - it's about communication. It's about establishing the type of rich, intimate and organic connection between your brand and members of your target audience that turns people who may be on the fence not just into buyers, but into loyal brand advocates who will help spread your message far and wide.Read More
Throughout time, seeking advice from others has been an essential step to finding success, and industry executives are no different; they often rely on the advice, data, and experiences of others in order to hone their own strategies. Fortunately - thanks to the internet - hundreds of experts share their insights every day, completely free of charge. If you're looking for easy access to some of the most valuable information available, consider following some of these top sales blogs:Read More
Changes within the world of business are causing the idea of specific "business hours" to fade away. Customers are located all around the world, encompassing many different time zones and schedules. In order to reach all of these individuals, businesses are moving into environment where online communication never stops and connections can be made at any time of day.Read More